The Institute

Researcher. Consultant. Pioneer.
About us

The Institute for Information & Supply Chain Management was founded in cooperation with the endowed chair of the GfK Association in order to strengthen research projects in the field of supply chain management and other retail-related research fields. The GfK Endowed Chair of Information & Supply Chain Management was established in 2015 and is part of the Faculty of Business Administration at the University of Applied Management.

The institute shall contribute to support the transfer of knowledge from research into teaching and to design industry-specific study programs for the students of the university in an innovative and practical way.

One of the most important goals of the chair and the institute of the same name is to provide research results from the areas of digital transformation and technology & innovation in the form of various reports and analyses.

Through cooperation with the GfK Association, the institute is your contact for well-founded data analyses from global supply chain insights – especially in the markets of the high-tech industry. Thus the iSCM offers a unique basis to strengthen your company for the competition and future-relevant decisions.

The Founder – the GfK Verein

Founded in 1934, the GfK Verein is a non-profit organization dedicated to the promotion of market research. The organization’s purpose is to work closely with academic institutions to develop innovative research methods, promote training and continued professional development for market researchers, as well as to oversee structures and developments in society, the economy and politics, and look into how their actions affect private consumers. The GfK Verein is a stakeholder in GfK SE.

Profile of ISCM

Digital Transformation. Supply Chain Management. Informationmanagement

The Times They Are Changin’…

In the daily media we read a multitude of good-sounding, sometimes however only conditionally understandable terms: Internet of Things, Artificial Intelligence, Industry 4.0, Disruptive Innovation, Robotics, Virtualization or Augmented Reality. Behind all these concepts is ultimately the central theme of 2018 and of the coming years – the digital transformation.

The development speed of products is no longer linear, but exponential. The dimensions of time and flexibility take on a completely new meaning in the context of product management and so industry and trade are facing great challenges as well as opportunities.

In order to meet these challenges, the Institute for Information & Supply Chain Management offers interested parties and decision-makers Smart Insights through regular publications and analyses on the topic complex. The discussion of digital transformation is taking place along the entire supply chain for technical consumer goods. Besides the value creation process, the institute also considers the concept of data literacy and the process of information management. The focus here is on aspects such as the supply of information, the collection and processing of decision-relevant information and a deliberate and systematic way of dealin with data

Shape the future with us!

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”

Charles Darwin

Institute management

Prof. Dr. Rudolf Aunkofer
+49 171 30 37 46 8
rudi.aunkofer@gfk.com

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