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The GfK-Endowed Chair for Information & Supply Chain Management was established in 2015 and is located at the Institute for Commercial Management at the University of Applied Management in Erding.

The Institute for Information & Supply Chain Management was formed to reinforce research projects concerning Supply Chain Management and other relevant fields of research addressing commercial sciences. The research center should also contribute to support the transfer of insights from teaching and refine sector-driven study programs in the area of commercial management.

One of the most important objectives of the chair is to create new and innovative analyzation approaches, as well as the development of key performance indicators & operating numbers for strategic supply chain management, on the basis of panel-based information from point-of-sales and wholesale/distribution data.

By the cooperation with the GfK Verein, the institute is your partner for profound data analysis from global supply chain insights first and foremost in high tech industry markets. For this reason, the iSCM offers a unique basis to empower your business for competition and future relevant management decisions.

The Founder – the GfK Verein

Founded in 1934, the GfK Verein is a non-profit organization dedicated to the promotion of market research. The organization’s purpose is to work closely with academic institutions to develop innovative research methods, promote training and continued professional development for market researchers, as well as to oversee structures and developments in society, the economy and politics, and look into how their actions affect private consumers. The GfK Verein is a stakeholder in GfK SE.


Profile of ISCM

Front-end Supply Chain Management. HighTech Markets

Front-end Supply Chain Management

Supply Chain Management, in the last decade, predominantly focused on the back-end, i.e. analysis & optimization of the supplier chain. Demand for high tech products is, on the other hand caused through increasing equipment levels, increasingly utilization & replacement cycles, as well as alternating purchase cycles considerably more volatile and harder to predict than it was a few years ago. A consideration of the front-end Supply Chain thereby offers new and extensive optimization potential, as well as the possibility to control supply- and stock management from the specific customer demand. Managing the front-end Supply Chain from the customer point of view presents the most promising approach to reduce supply chain costs and at the same time increasing Supply Chain efficiency in the next years to come.


Institute management

Prof. Dr. Rudolf Aunkofer
+49 171 30 37 46 8


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