Science. Relevance. Practical Orientation. Future

The Institute for Information & Supply Chain Management is primarily concerned with management-relevant problems on the subject area Supply Chain Management. Due to a paradigm shift and associated therewith, upcoming challenges in this field, the central research focus of our institute is front-end supply chain management – managing the supply chain to the customer from the customer.

In cooperation with the GfK Verein the institute features an exceptional database, especially in the sector of high tech products and therefore the opportunity to provide the latest and most practical orientated know-how in the retail sector. With the world’s largest high tech database containing 40 global markets, 230 distributors, 420000 point of sales and 14,5 million  SKUs, our institute offers detailed and  informative market analyses, and thus enables a profound insight into the supply chain.

 

Fields of Research

Digital Transformation

Digital transformation is one of the most important megatrends of our time and covers all social areas as well as complete value-added processes for products, i.e. supplier industry, manufacturers, wholesalers and retailers.


Value chain management

Value chain and information management for controlling increasingly complex supply chains is becoming an elementary competitive advantage in order to be able to act quickly, appropriately and successfully in markets characterized by replacement cycles. In the HichTech industry, Information & Supply Chain Management is therefore a USP for the future!


Disruptive Innovations

New technologies and radicalized consumer behavior – Disruptive innovations open up a multitude of new opportunities for manufacturers and retailers. What opportunities & challenges arise here for value chain management?

If you are interested in a cooperation with our institute or require further information on our work, feel free to contact us.

 

For more Information on our research projects
Your contact

Prof. Dr. Rudolf Aunkofer
+49 171 30 37 46 8
rudi.aunkofer@gfk.com