experten

Die Experten

Forscher. Berater. Wegbereiter.

Prof. Dr. Rudolf Aunkofer

“An integrated, flexible and demand-driven front-end supply chain management is the decisive competitive advantage in strongly globally oriented, but regionally and locally structured high-tech markets!

Prof. Dr. Rudolf Aunkofer

“Rudi Aunkofer is Professor for Information & Supply Chain Management at the University of Applied Management in Ismaning and Global Director Business Development for Technology at GfK. He studied business administration at the Ludwig-Maximilians University of Munich & the University of Regensburg, where he also received his doctorate in business administration. Rudi Aunkofer has more than 20 years of consulting experience in the technology & market research industry. He is director of the Institute of Supply Chain Management, author and keynote speaker.”

Robert Beck

“Those who see digitization as a danger will miss the opportunities of the future”

Robert Beck

 With more than 30 years of experience in retail and wholesale Robert Beck has the best know-how and a broad reputation in the ITC industry. In doing so, he focuses on building structures and optimizing and digitizing processes to ensure sustainable growth. He is primarily active in medium-sized companies.

 

Prof. Dr. Franz-Michael Binninger

Prof. Dr. Franz-Michael Binninger

 

“Prof. Dr. Franz-Michael Binninger is Director of the Institute for Retail Management and has been engaged in the development of retail for many years. He attaches particular importance to the observing of changes in framework conditions and analyses how companies react to the changed framework conditions and how they develop competitive advantages when adapting. After holding various management positions in medium-sized companies, Prof. Binninger has been working as a management consultant since 1999. He is a proven expert in market research. He is the author of numerous studies in various retail sectors and regularly contributes to the Huffington Post on retail topics.”

 

Dr. Michael Dieterich

Dr. Michael Dieterich

 

“Dr. Michael Dieterich has been an expert in the field of market research for more than 30 years. With his experience from various professional stations and his freelance work as a marketing consultant, he enriches our institute with expertise from practice and theory. After studying economics and obtaining his doctorate at the University of Frankfurt, Michael Dieterich held several management positions in marketing and marketing research.

 

 

Sebastian Hofreiter

“Innovation calls for revolution!”

Sebastian Hofreiter

Sebastian Hofreiter is a senior research assistant and doctoral student at the GfK Endowed Chair at the University of Applied Management. He supports the Institute for Information and Supply Chain Management in research and teaching activities. Since his studies in business psychology, he has been working on the influence of psychological factors in economic decision-making situations as part of his scientific work. Sebastian Hofreiter is also an expert in the field of research methods and specific research topics such as technology acceptance.

 

Dr. Hwan Kim

Dr. Hwan Kim

 

“Dr. Hwan Kim is Global Director Retail Analytics at GfK. Through his many years of research and teaching at the Institute of Econometrics and Operations Research, Hwan Kim has acquired profound expertise in econometrics and financial engineering. He also contributes in the areas of analytics and modeling. After graduating as an economist and obtaining his doctorate in the field of econometrics, he was active in various consulting activities”.

 

Tatjana Nuding

Tatjana Nuding

 

“Tatjana Nuding is a management coach and marketing consultant. Since 2009 she has been advising companies and organisations on the topics of communication and leadership. The graduate sociologist and communication scientist studied at the Otto-Friedrich University in Bamberg and worked for over 15 years as a manager in international technology companies. She has broad professional experience in the IT industry as well as in the consumer electronics and automotive sectors.”

 

Prof. Dr. Michael Riedl

Prof. Dr. Michael Riedl

“Prof. Dr. Michael Riedl is a proven language expert. He studied English language and literature, English linguistics and medieval English literature as well as German linguistics at the Ludwig-Maximilians-University of Munich, where he also received his doctorate in this field. Michael Riedl has already worked in several diverse fields of activity as a foreign language teacher, online tutor, interpreter and translator”.

 

Herwig Rubin

Herwin Rubin

 

“Herwig Rubin is strengthening the institute with many years of international experience in the areas of marketing, management and sales. He is Managing Director of Kynetec Germany GmbH. After studying business administration at the Helmut Schmidt University of Hamburg, he held various international management positions in the Retail & Technology division.

 

Isabell Strohhofer

Isabell Strohofer

 

“Isabell Strohofer is head of the Event Center & Autohof Strohofer. Here she has been involved in event management for over 10 years and is responsible for all marketing activities and digitization projects of the group. She also has broad experience in the field of information and project management. She completed her MBA at Boston University, Zeppelin University Friedrichshafen and Julius Maximilian University in Würzburg”.